33-Week Timeline — Goldridge

Visual evidence / 05

Desire · proof · execution

Sequence — Every dependency has a place on the critical path — **01 / Sequence**Every dependency has a place on the critical path

Learning — Research and product work advance in parallel — **02 / Learning**Research and product work advance in parallel

Readiness — Launch follows receipted, saleable evidence — **03 / Readiness**Launch follows receipted, saleable evidence

Critical path

Product approval
sets the clock.

Brand, research and commerce can advance in parallel, but photography, final PDP data, bulk order and public claims depend on approved physical product.

Lead workParallel workDecision gate

Workstream01–0405–0809–1213–1617–2021–2425–2829–3233

Scope + collectionG0

Legal + brand distanceG1

Tech packs + trimsG2

Samples + fittings

Testing + size set + PPSG3

Consumer + price validationG4

Bulk production + freight

Webshop + operations

Content + campaign

Soft launch + public launchG5

Weeks 01–02

Define

Scope, reference inventory, country intent and legal questions.

Decision / collection ceiling

Weeks 03–04

Select

Core line, brand strategy, article logic and price hypotheses.

Decision / line plan

Weeks 05–08

Specify

Tech packs, badge, labels, components and comparable supplier quotes.

Decision / sample spend

Weeks 09–14

Prototype

First samples, fit reports, corrections and initial evidence mapping.

Decision / revised sample

Weeks 15–18

Approve

Size set, tests, final costing and pre-production sample.

Decision / bulk readiness

Weeks 19–28

Produce

Bulk production, store build, operations and content preparation.

Decision / stock + store readiness

Weeks 25–30

Reveal

Photography, product data, campaign, CRM and media preparation.

Decision / final asset lock

Weeks 31–32

Rehearse

Inbound QC, checkout, fulfilment, service drills and soft launch.

Decision / launch go

Week 33

Launch

Controlled DTC release with daily operational and commercial review.

Decision / learn before scale

Non-negotiable dependencies

What must happen
before what.

Rights + design distancebeforefinal tech pack

Approved BOM + MOQbeforelanded-cost lock

Fit + test evidencebeforeclaims and photography

Paid demand + size curvebeforeinventory commitment

Receipted saleable stockbeforepublic launch promise

Operating cadence

A rhythm for
faster decisions.

Monday / control room

Status by workstream, blockers, decisions due and cash exposure.

Wednesday / product

Sample, supplier, costing, evidence and revision review.

Friday / decision log

Close approvals, update risks and publish next-week critical path.

Gate week / steering

Formal go, revise or stop with signed evidence and budget consequence.