Collection Operating Plan

Visual evidence / 01

Desire · proof · execution

Hero proof — ZOE establishes the fullest expression — **01 / Hero proof**ZOE establishes the fullest expression

Core proof — JACK anchors the men’s wardrobe — **02 / Core proof**JACK anchors the men’s wardrobe

Entry proof — KIM tests layering, colour and access — **03 / Entry proof**KIM tests layering, colour and access

Portfolio architecture

Build in layers,
not in pages.

The reference book contains down, vests, rainwear, reversible styles, jersey, sweats, trousers, summerwear, swim and accessories. Goldridge should select by strategic role rather than mirror that breadth.

Layer 01 / Hero

Recognisable outerwear

One hooded down jacket, one collar jacket and one vest per gender. These carry the strongest design codes and communication investment.

Layer 02 / Core

Commercial depth

Two to four additional outerwear forms chosen for different weather, fit and price jobs—not cosmetic variation.

Layer 03 / Support

Selective casualwear

Only categories that improve basket, styling and seasonality without weakening the outerwear proposition.

Layer 04 / Later

Earned expansion

Rainwear, accessories, summer or swim enter only after customer data proves the permission.

Collection master sheet

One source
of product truth.

Every candidate starts incomplete. A SKU only moves toward sampling when the required fields have an owner, source and status.

01Source reference + page

02Goldridge name + article code

03Gender + product category

04Strategic role: hero / core / support

05Fit block + intended ease

06Shell / lining / fill composition

07Size range + grade rule

08Colour name + Pantone / lab dip

09Feature and construction list

10Branding type + exact placement

11Target RRP + max landed cost

12MOQ by style / colour

13Sample + bulk lead time

14Claim evidence required

15Sample / test / approval status

Article logic

A code that
survives growth.

GR–W–DJ01Goldridge / Women / Down Jacket / Style 01

GR–M–DV01Goldridge / Men / Down Vest / Style 01

GR–U–RW01Goldridge / Unisex / Rainwear / Style 01

Colour and size live as child variants. Product names are owned by Goldridge and never inherit source-model naming.

Range discipline

Permanent logic.
Seasonal energy.

NOOS / permanent

Ink navy / black / stone

Proven silhouettes, dependable replenishment, full size curve and stable component supply.

Target role / 60–70% of buy

Seasonal / controlled

Oxblood / mineral / limited tone

Creates campaign energy and tests colour demand without multiplying every style.

Target role / 20–30% of buy

Experiment / preorder

New form or category

Demand is validated with deposit, fit salon or restricted unit commitment before broad release.

Target role / ≤ 10% of buy

Selection scorecard

Five questions
for every candidate.

30%Customer job and demand relevance

25%Goldridge distinctiveness

20%Contribution and landed-cost potential

15%Fit and development complexity

10%Inventory and component risk

Advance only products scoring ≥ 70/100 with no unresolved legal or feasibility red flag.

Collection gate outputs

Longlist

Complete reference inventory with source traceability.

Shortlist

Scored first-drop recommendation and excluded categories.

Line plan

Styles, colours, sizes, unit assumptions and price roles.

SKU register

Unique codes, status, owner and approval history.

View the fifteen-product architecture →