
Character system / 5 women · 5 men
People with
an inner life.
Goldridge does not cast empty faces. Each person has a profession, a rhythm, a point of view and a credible relationship with the garment.

Woman · 36 · French–Danish
Elise Moreau
Architect & mountain hostWearing ZOE Hood JacketOpen character dossier ↗
Woman · 31 · Black British
Amara Cole
Independent curatorWearing KIM BodywarmerOpen character dossier ↗
Woman · 48 · Swedish
Ingrid Falk
Publishing directorWearing ALICE JacketOpen character dossier ↗
Man · 42 · Austrian–British
Alexander Vale
Creative strategistWearing JACK JacketOpen character dossier ↗
Man · 34 · Italian–Swiss
Luca Berni
Landscape photographerWearing JIM Hood JacketOpen character dossier ↗
Man · 54 · Dutch
Koen Vermeer
Industrial designerWearing LUC BodywarmerOpen character dossier ↗
Woman · 44 · Portuguese-Dutch
Ana Ribeiro
Ceramic architectWearing KIM BodywarmerOpen character dossier ↗
Woman · 39 · Dutch-Moroccan
Noor El Amrani
Climate editorWearing ZOE Hood JacketOpen character dossier ↗
Man · 38 · British-Nigerian
David Okafor
Sound artistWearing JIM Hood JacketOpen character dossier ↗
Man · 47 · Polish-German
Tomasz Zielinski
Restoration engineerWearing JACK JacketOpen character dossier ↗Casting code
Experience over novelty.
Presence over performance.
30–55 years
Gender balanced
Culturally fluent
Profession-led
International, specific
Never influencer-coded