Alexander Vale in the Night Terminal world

Visual universe / 01—15

Fifteen worlds.
One point of view.

Each environment gives Goldridge a distinct cultural context. Together they create a campaign system with range, recognition and a disciplined visual code.

Ridge House SS27 campaign with Elise Moreau wearing ALICE Jacket01

Altitude refuge

Ridge House

Dolomites · 2,940 MView world ↗
Winter City SS27 campaign with Ingrid Falk wearing ALICE Jacket02

Cultural capital

Winter City

Copenhagen · 07:18View world ↗
Alpine Line SS27 campaign with Alexander Vale wearing JACK Jacket03

Mountain transit

Alpine Line

Bernina route · Car 07View world ↗
Lake Observatory SS27 campaign with Elise Moreau wearing ZOE Hood Jacket04

Research retreat

Lake Observatory

Engadin · 1,810 MView world ↗
Atlantic Edge SS27 campaign with Amara Cole wearing KIM Bodywarmer05

Coastal outpost

Atlantic Edge

Faroe Islands · WestView world ↗
Forest Archive SS27 campaign with Koen Vermeer wearing LUC Bodywarmer06

Material library

Forest Archive

Veluwe · Rain roomView world ↗
Glacier Passage SS27 campaign with Luca Berni wearing JIM Hood Jacket07

Elevated crossing

Glacier Passage

Valais · Marker 14View world ↗
Night Terminal SS27 campaign with Alexander Vale wearing JACK Jacket08

After-dark transit

Night Terminal

Zürich · 23:40View world ↗
Desert Winter SS27 campaign with Amara Cole wearing ALICE Jacket09

High-desert retreat

Desert Winter

Alentejo · 5°CView world ↗
Harbour Atelier SS27 campaign with Koen Vermeer wearing LUC Bodywarmer10

Working studio

Harbour Atelier

Rotterdam · Pier 4View world ↗
Canal House SS27 campaign with Ingrid Falk wearing ALICE Jacket11

Urban archive

Canal House

Amsterdam · KeizersgrachtView world ↗
North Sea Crossing SS27 campaign with Noor El Amrani wearing ZOE Hood Jacket12

Maritime transit

North Sea Crossing

North Sea · Deck 06View world ↗
Moorland Studio SS27 campaign with Tomasz Zielinski wearing JACK Jacket13

Conservation field house

Moorland Studio

Northern moor · Grid 03View world ↗
Thermal Library SS27 campaign with David Okafor wearing JIM Hood Jacket14

Public reading room

Thermal Library

Reykjavík · 15:20View world ↗
Spring Pavilion SS27 campaign with Ana Ribeiro wearing KIM Bodywarmer15

Sculpture garden

Spring Pavilion

Antwerp · After rainView world ↗

World direction

Not a collection of locations.
A recognisable way of seeing.

Architectural clarityHuman intelligenceProtective calmMaterial truth