Desert Winter SS27 campaign with Amara Cole wearing ALICE Jacket

World 09 / High-desert retreat

Desert Winter

Alentejo · 5°CMineral / sun / stillness
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09

World premise

Winter stripped of snow: limestone, frost and hard morning sun reveal the collection’s architectural character.

A pale retreat sits low in the landscape. The familiar language of cold-weather clothing becomes sharper against dry grasses and mineral walls.

Campaign lead
Amara Cole
Hero garment
ALICE Jacket
Visual register
Mineral / sun / stillness

Art direction

How the world
holds together.

01 / Light & frame

Warm limestone versus cold shadow. Cream and oxblood accents, sculptural silhouettes and almost no visual clutter.

02 / Material signals

Cream shell on leather chair, limestone dust, concealed pocket, dry grass and soft brushed lining.

03 / Casting rule

Amara Cole is present as a person with purpose. No anonymous posing; every gesture belongs to the place.

04 / Channel use

Hero film, campaign stills, product narrative, retail windows, editorial social and launch invitations.