Thermal Library SS27 campaign with David Okafor wearing JIM Hood Jacket

World 14 / Public reading room

Thermal Library

Reykjavík · 15:20Warmth / listening / civic calm
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14

World premise

Geothermal warmth and winter daylight create a civic interior where outerwear moves naturally between outside and in.

Basalt, pale timber, ribbed glass and quiet public use establish culture without spectacle. The world is about listening and transition.

Campaign lead
David Okafor
Hero garment
JIM Hood Jacket
Visual register
Warmth / listening / civic calm

Art direction

How the world
holds together.

01 / Light & frame

Cold exterior light meets warm practical lamps. Ink navy stays controlled against timber and snow.

02 / Material signals

Stand collar, headphones, timber rail, portable recorder and condensation.

03 / Casting rule

David Okafor is present as a person with purpose. No anonymous posing; every gesture belongs to the place.

04 / Channel use

Hero film, campaign stills, product narrative, retail windows, editorial social and launch invitations.