Goldridge material and making detail at Harbour Atelier
GOLDRIDGE / CORPORATE IDENTITY01 / 05

Identity / Marks and badge

One name.
One authority.

The wordmark opens the house, the monogram signs discreetly and the photographed garment badge governs every letter carried on product.

01 / Mark hierarchy

Use fewer marks.
Use them with intent.

The Goldridge wordmark is the primary corporate signature. The GR monogram is a secondary identifying device for compact spaces. The garment badge is a separate physical mark with the exact wording GOLDRIDGE / OUTERWEAR and its own production authority. Never rebuild the badge from the corporate lockups.

Official photographed Goldridge Outerwear garment badge

02 / Official garment badge

Every letter
is non-negotiable.

The photographed badge is the current wording master for supplier artwork, product retouching and campaign control. Generated imagery must never invent or approximate readable badge text.

Top arc
GOLDRIDGE
Lower arc
OUTERWEAR
Centre
Deep-red GR and mountain
Side marks
Two red lines / one per side
Ground
Cream felt
Border
Navy
Download badge reference ↓

03 / Spatial control

Give the mark
room to hold.

xGoldridgexMinimum clear space equals the cap height of the G on every side.
Wordmark / print
32 mm minimum width
Below this, use the monogram if the context is already identified.
Wordmark / screen
120 px minimum width
Maintain original proportions and adequate contrast.
Monogram / print
12 mm minimum diameter
Hairline and letterform must survive the substrate.
Monogram / screen
36 px minimum diameter
Use as a signature, never as a decorative pattern.
04 / Automatic rejection

Recognition is lost
one exception at a time.

Do not stretch
Goldridge
Do not outline
Goldridge
Do not add effects
Goldridge
Do not recolour freely
Goldridge
Do not add claims
GoldridgeTHE ULTIMATE LUXURY
Do not add legal symbols
Working artwork status

The downloadable SVG lockups use live type for practical digital prototyping. Convert approved final artwork to outlines before professional print, embroidery, signage or legal filing. Registration and design-distance clearance remain pending.

Review governance and approvals ↗