
Identity / Marks and badge
One name.
One authority.
The wordmark opens the house, the monogram signs discreetly and the photographed garment badge governs every letter carried on product.
01 / Mark hierarchy
Use fewer marks.
Use them with intent.
The Goldridge wordmark is the primary corporate signature. The GR monogram is a secondary identifying device for compact spaces. The garment badge is a separate physical mark with the exact wording GOLDRIDGE / OUTERWEAR and its own production authority. Never rebuild the badge from the corporate lockups.

02 / Official garment badge
Every letter
is non-negotiable.
The photographed badge is the current wording master for supplier artwork, product retouching and campaign control. Generated imagery must never invent or approximate readable badge text.
- Top arc
- GOLDRIDGE
- Lower arc
- OUTERWEAR
- Centre
- Deep-red GR and mountain
- Side marks
- Two red lines / one per side
- Ground
- Cream felt
- Border
- Navy
03 / Spatial control
Give the mark
room to hold.
- Wordmark / print
- 32 mm minimum width Below this, use the monogram if the context is already identified.
- Wordmark / screen
- 120 px minimum width Maintain original proportions and adequate contrast.
- Monogram / print
- 12 mm minimum diameter Hairline and letterform must survive the substrate.
- Monogram / screen
- 36 px minimum diameter Use as a signature, never as a decorative pattern.
Recognition is lost
one exception at a time.
The downloadable SVG lockups use live type for practical digital prototyping. Convert approved final artwork to outlines before professional print, embroidery, signage or legal filing. Registration and design-distance clearance remain pending.
Review governance and approvals ↗